VIP Membership Program

Membership Point

How do I check my gift points and upgrade points?

Gift points will be displayed on the receipt of the purchase, and the upgrade points can be reviewed on the membership website.

Are the gift points and upgrade points valid for the same period of membership?

The validity for gift points and membership are under the same period. Earned gift points can be accumulated upon membership renewal or rank-up. Upgrade points will be reset to 0 point.

If the gift points are used for redemption, will the upgrade points be deducted at the time?

Gift point and Upgrade point are calculated separately. Only Gift point will be deducted for gift redemption while Upgrade point remains unchanged.

After my patronage in your company, why can I be unable to refer the increment in my earned gift points on my membership account on the same date of my patronage?

The earned points will not reflect on your account on the date of your patronage. The points will be added in your membership account on the following day.

What are the "Gift Points" and "Upgrade Points" stand for?

"Gift Points":For gifts and vouchers redemption.
Example:Every 500 "Gift Points" can be redeemed for 1 x HK$50 BAKERY Group gift voucher.

"Upgrade Points":For membership renewal or upgrade.
Example:Red Card members have accumulated 200 "Upgrade Points" within the relevant Membership Period will be AUTOMATICALLY renewed for 1 year without any extra fee; or accumulated 800 "Upgrade Points" within the relevant Membership Period can apply upgrade to Silver Card Membership tier.

How can I earn the "Gift Points" and "Upgrade Points"?

Red Card and Silver Card members, upon purchase of every HK$10 products at A-1 Bakery Group outlets (except shops at ParknShop) can earn 1 "Gift Point" and  1 "Upgrade Point". Accumulated "Gift Points" and "Upgrade Points" will be calculated by the actual transaction amount. For the balance of less than HK$10 at each purchase, no "Gift Points" and "Upgrade Points" can be earned.

Why the points are separated to "Gift Points" and "Upgrade Points"?

As the "Gift Points" and "Upgrade Points" are individually calculated and accumulated of every Red Card and Silver Card memberships, members can redeem the gifts and vouchers by using "Gift Points", meanwhile will not change the "Upgrade Points" for membership renewal or upgrade.